Sobeys X Agropur

Sobeys X Agropur

Cheese heaven! 

I was born in France, so cheese flows through my veins.  When Camden agency asked me to work on Sobeys X Agropur, I was literally the happiest man on earth. 

Sobeys wanted to create 4 "Comfort Food" winter recipes including Agropur's most famous cheeses. The mandate was to create videos to explain how to make all the recipes. I partnered up with the talented photographer Patrice Lamoureux to create a warm and cozy atmosphere for this project.

Check out the campaign on